Avila Perspective, Chap. 280: Matchroom Snatches ‘Boots’ Ennis and More


By David A. Avila

It was bound to happen in professional boxing.

A British promotion company lured one of America’s top, if not the top, welterweight prizefighter in the world in Jaron “Boots” Ennis it was announced this week by Matchroom Boxing. It’s a multi-fight deal.

Ennis (31-0, 28 KOs) holds the IBF welterweight title after knocking out Venezuela’s Roiman Villa last July in Atlantic City. The Philadelphia-based fighter has long been considered one of the most talented and complete boxers in the world. And now he’s signed with Matchroom Boxing based in London.

“I’m excited for this partnership with Eddie Hearn, Matchroom and DAZN,” said Ennis. “I can’t wait to continue making my mark and becoming undisputed world champion.

It was just a matter of time before British promoters latched on to America’s best talent. Instead of pitting British fighters against American fighters, why not sign American fighters too.

Most fans in America fail to realize that boxing in the United Kingdom is a bigger more popular sport in that nation. Boxing ranks high in England, Ireland, Wales, and Scotland. It also ranks high in British Commonwealth countries like Australia.

Now Matchroom Boxing which streams boxing cards through DAZN will have another American star on its platform. The company previously had boxing’s biggest star, Saul “Canelo” Alvarez, until his contract ran out. Signing Ennis could be the answer in finding the next big thing in boxing.

“I’ve watched this young man for many years, and I always believed he would become a pound-for-pound great, and I have no doubt he is already the greatest fighter in the division,” said promoter Eddie Hearn of Matchroom Boxing. “To win the race to sign Jaron is a massive coup for Matchroom Boxing and DAZN.”

Matchroom already has Conor Benn and the addition of Ennis gives the British promotion company two of the best welterweights in the division.

The signing of an American star like Ennis in some ways represents the international competition for sports talent whether its soccer, boxing or baseball as what we saw in the signing of Japan’s two biggest baseball stars by the Los Angeles Dodgers.

Streaming has replaced television and the ability to watch fights live from any spot in the world has changed how we watch boxing and other sports.

A massive struggle by streaming giants has commenced and DAZN along with ESPN and Prime Video have joined the battle.

Manchester Card on Saturday

Two female world title fights lead the charge this weekend for Matchroom Boxing along with a men’s super featherweight clash between two former EBU titlists Jordan Gill and Zelfa Barrett.

IBF super bantamweight titlist Ellie Scotney (8-0) meets France’s Segolene Lefebvre (18-0) the WBO super bantamweight titlist in a unification match on Saturday April 13, at Manchester Arena in Manchester, England. DAZN will stream the Matchroom Boxing card.

Also, Rhiannon Dixon (9-0) meets Argentina’s Karen Carabajal (22-1) for the vacant WBO lightweight title.


Promoter Gary Shaw passed away this week according to several sources including WBC President Mauricio Sulaiman.

I first met Shaw when he was COO of Main Events in the late 1990s after Dan Duva passed away. At the time Ferocious Fernando Vargas was a rising star and the promotion company was a major player in the boxing scene. They also had Meldrick Taylor, Pernell Whitaker, and Arturo Gatti on their roster.

Later, he moved on to form his own company and with fighters such as Rafael Marquez, Diego Corrales and others he staged many fights on Showtime. If I recall correctly, Shaw was connected with the Diego Corrales vs Jose Luis Castillo battles and the Israel Vazquez vs Rafael Marquez wars.

The fights between those warriors are considered the best for that period in the early 2000s.

Another sports figure, OJ Simpson passed away too.

I mention OJ because I often came across the USC Trojan football running back who lit up the gridiron during the 1960s and 70s.

As a college student I lived a few blocks from Simpson in the Brentwood area and often saw him with his family. Once while in New York City visiting a friend I ran into him again at La Guardia Airport.

Simpson was accused and acquitted of murdering his wife and her friend in 1994.

Fights to Watch

Sat. DAZN 9 a.m. Ellie Scotney (8-0) vs Segolene Lefebvre (18-0)).

Sat. ESPN 7 p.m. Jared Anderson (16-0) vs Ryad Merhy (32-2); Efe Ajagba (19-1) vs Guido Vianello (12-1-1).