Get Linkedin Sales Navigator?

[MichaMur]

Hey team, wondering if we should get LinkedIn Sales Navigator for the grants outreach team?

Rationale

The idea is that on LinkedIN sometimes DM’s are blocked (so you can’t message someone directly) or if a contact is a 3rd network connection their entire profile is blacked or blocked out, so with sales navigator we would have access to all senior or executive team members accounts / DMs, which is a great benefit in the research phase. In some cases there are no alternate contact details like email with blocked profiles but if you have Linkedin Navigator you can inbox people. The idea is “pay to play” and then you get access to people’s inbox.

We would do our outreach on Linkedin for the following reasons:

1. Reach out to VC’s, institutional donors, VC’s, impact investors, grant decision makers and both corporate and individual donors.
2. Target leads by job title, profession or industry
3. Get insider feedback on our grant’s approach
4. Ask questions to key people on the team or to follow up on grant status
5. Build rapport with grants reviewers and hopefully get special insights to improve our chances of qualifying for the grant.

The Ask

Unfortunately Linkedin doesn’t offer any nonprofit plans, I already checked with them directly on this. The monthly investment is $95.23/month and annual is $685.60 (save $457.16)
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[CrisWalos]

LinkedIn Sales Navigator can be a valuable tool for outreach teams who are targeting specific job titles, professions, or industries on LinkedIn. Sales Navigator provides advanced search and filtering options, allowing you to find prospects based on specific criteria, and it also allows you to send direct messages to people who may not be connected to you directly.

With Sales Navigator, you can also save leads and accounts to follow their activity, and you can see who has viewed your profile, which can be helpful in identifying potential leads. Additionally, Sales Navigator includes access to LinkedIn Learning, which can be a valuable resource for professional development.

However, it's important to note that the Sales Navigator extension does come with a cost, and the pricing may not be feasible for every organization. Additionally, while Sales Navigator can be helpful for outreach, it's important to remember that building relationships and rapport with grant decision-makers takes time and effort, and cannot be achieved solely through LinkedIn outreach.

 

[Bendagoros]

Well, I worked with Linkedin Sales Navigator and I can tell you, that you need to buy it only if you expect a certain sales success. Otherwise, don't use it. It's as simple as that. You can try trial if you don't sure if there will be any profit or not.